![]() ![]() And from a fulfillment perspective, Wix is positioned to deliver given that same product adjacency.įor example, Wix customers that already have a website can accelerate app creation by importing content (think: restaurant menus). For businesses that need an app, it’s more appealing to simply expand services with your existing website provider. In that way, this move makes business sense for Wix in that apps are adjacent to its core product. Wix is rather banking on ease-of-use and one-stop-shop appeal. That includes internal resources or hiring a developer, which is expensive and uncomfortable territory for some businesses. In fact, it can be more expensive - in money and time - to manage the process of building an app from scratch. For those that need an app for operations or sales, this could be worth it. This is a considerable expense - especially compared with website building/hosting - but it could still resonate with a subset of businesses. The new product costs $200 per month plus app store fees ($99 for the App Store and $25 for Google Play).
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